CPP.UZ

And there is the ceiling: what grows from here is not reach but frequency. Reach 7+ only starts moving in the second half of the campaign.

28

34

41

38

45

30

26

39

44

36

32

27

GRP

420

sum of ratings

wGRP

280

normalised to 30 seconds

CPP

4,285,714

UZS per point

Reach

91.0%1+ 16.3%7+

frequency 4.6

1+7+

reach vs accumulated GRP